The Lollapalooza Effect

The Pope: ‘Tell me the secret of your genius. How have you created the statue of David, the
masterpiece of all masterpieces?

Michelangelo: ‘It’s simple. I removed everything that is not David.’

In this blog post, I am going to discuss three short cases: flash sales of smartphones, Coca-Cola’s universal appeal and the subprime mortgage crisis of 2007-08. Surprisingly, each case has some similarity with the other. I will also explain a few cognitive biases, as understanding these biases would help us grasp the lollapalooza effect. Finally, in the second part of this post, we will discuss how understanding the lollapalooza effect could help us identify new investment opportunities.

Part I

Part II

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Twitter: @astuteaditya


Watch: Presentation on
Deutsche Bank’s India Strategy Report 

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